• Person running on a track with trees and sunset in the background
  • Person wearing bright pink and yellow running shoes with a cup of coffee on a red surface.
1 6

Racing

rhubarb | custard | black

rhubarb | custard | black

$30.00
$30.00
Sale Sold out
Size SM-MD
Colour rhubarb | custard | black
Explore all racing colourways
Cut quarter crew Height Guide

In stock

Product Information

Rhubarb and custard, a British classic that has seemingly inspired the 'London' edition of the New Balance© SC Elite V5 and 1080v15.

A unique colourway which sees the 'rhubarb' colour of the right foot complemented by the 'custard' of the left. Quintessentially British, and now quintessentially SHYU. 

Our lightest, fastest performance running sock made for the fastest shoe in your rotation

View full details

DESCRIPTION

Engineered for race day. A balance of targeted cushioning, breathable construction and secure support to keep you comfortable when every second counts.

Supportive cushioning

Targeted cushioning under the forefoot, heel and ankles for comfort without added bulk.

Breathable mesh

Lightweight, durable fabric with ventilation zones to help keep your feet cool and dry.

360° arch support

Targeted compression around the arch helps support the foot and minimise movement.

Moisture wicking

Moves sweat away from the foot to keep you dry and comfortable.

Reflective logo

Reflective detailing improves visibility during low light runs.

TAKING CARE OF SHYU

WASH COLD
Do not use fabric softener
Do not bleach
Do not tumble dry
Race hard
Have fun

SHYU Height Guide

  • Tab

    Our lowest-profile cut, redesigned in response to runner feedback. Sits on and around the ankle with a contoured fit for greater comfort and protection, while remaining discreet above the shoe.

  • Quarter

    Our mid-height cut, sitting comfortably above the ankle. Offers a balance of coverage and visibility, with enough height to show the design above the shoe.

  • Quarter Track

    A refined mid-height cut with increased elasticity through the leg, allowing the sock to sit higher while maintaining a close, secure fit. The streamlined profile is engineered specifically for the track.

  • Crew

    Our highest and most visible cut. Extends further above the ankle for greater coverage and maximum opportunity to complement your running shoes.
R
SHYU
Robert Jenkins
Great service and customer

Great service and customer care

M
SHYU
Matthew Doherty
Very easy to shop

Very easy to shop , great prompt service

A
SHYU
Anonymous
Great value speedy delivery

Great value loads of colours and easy to purchase , speedy delivery

A
SHYU
Anonymous
Effortless

So easy to order and easier to wear!

A
SHYU
Andrew Isted
Very smooth easy transaction

Very smooth easy transaction

w
SHYU
wes allen
Great to deal with !

Great service wanted to change size up
All went seamlessly

D
SHYU
Dan Sims
Buy buy socks from these guys

Great company, great prices, regular updates on orders and sales etc

H
SHYU
Hamish Mackay
Outstanding

Great company to work with and communicate with

M
SHYU
Mark Standen
Great products

Great products, wear really well and wash repeat daily and they stand up to punishment brilliantly ❤️❤️

H
SHYU
Hamish Mackay
Above and beyond

Great example of how a caring company treats it’s customers with great communication and understanding delivery and customer care thank you 🙏

J
SHYU
Julie Norney
Love my SHYU’S

Only took two days to arrive, excited to try them and wasn’t disappointed. Feel fantastic on, perfect height and have received plenty of compliments on the colours.

G
SHYU
Gary Rossiter
All good great

All good great service

N
SHYU
Narelle Simmons
Fast shipping

Fast shipping, great product, love these socks.

N
SHYU
Neil McDonald
Love

Love it!!

S
SHYU
Stuart Vive-Kananda
Overall easy to order and great

Overall easy to order and great experience

S
SHYU
Stuart Robey
Exactly what i wanted and quick

Exactly what i wanted and quick delivery

L
SHYU
Leo Wheeler
Great communication

Great communication, good service

N
SHYU
Nick Topley
Excellent all round

Excellent all round

M
SHYU
MICHELLE BALDWIN
My experience shopping with Shyu is first class

My experience shopping with Shyu is first class. My order always arrives quickly and is well packaged.

C
SHYU
Chris Holliday
Easy to deal with

Easy to deal with. Customer service fantay

D
SHYU
Denise Bird-Newell
Great order experience

Easy to order, fast delivery. Great experience.

B
SHYU
Blake Wall
Easy

Easy as

A
SHYU
Anonymous
very

very good

A
SHYU
Anonymous
Returning customer x 10 Happy runner thank

Returning customer x 10

Happy runner thank you

A
SHYU
Anonymous
Fantastic

Fantastic

Reviewer avatar
SHYU
Junnel®️™️
Quality Socks

Quality socks only at SHYU! Grab yours now! Highly recommended.

A
SHYU
Anonymous
Great bunch of lovely people

Great bunch of lovely people, enthusiastic to deliver the best product of the best quality to the runners.

R
SHYU
Ryan Butters
Sock ‘em

Such a great business concept. Matching socks with shoes. Super speedy postage and very easy to deal with. Greatrange of quality products

User picture
p
SHYU
philippe ceulemans
Top socks Top service Fast delivery

Top socks
Top service
Fast delivery
👍👍👍

E
SHYU
Earl Vickers
The best socks ever. No blisters.

Before buying my pair of Shyu socksI always got a blister on the same toe while on long runs. I bought a pair of racing Shyu socks two weeks before my marathon so hadn’t worn them on a long run. I then wore them on marathon day. At the end I took my trainers and socks off and not one blister. They are without doubt the most comfortable socks I have ever had and for me not to have a blister anywhere is unprecedented for me after a marathon.

S
SHYU
Steve
Cracking socks.

Quick delivery, great products, look good. No complaints.

User picture

You May Also Like

What does SHYU mean?

SHYU (pronounced ‘shoo’) is a combination of the words ‘shoe’ and ‘you’. We make performance running socks designed for you and your race days super shoe.

What is the difference between ‘RACING’ and ‘TRAINING’ SHYUs?

The difference is both in purpose and construction. Our Racing SHYUs are built for race day, designed to complement the fastest shoes in your rotation. They’re lighter, with more streamlined cushioning while still providing protection where it matters. They are the sharpest version of SHYU.

Our Training SHYUs are built for the repeated demands of everyday running, with enhanced cushioning, increased ventilation and stronger construction through high-impact areas. More versatile colourways are designed to complement any shoe in your rotation, and every Training SHYU comes as a three-pack – one to wear, one in the wash and one ready to go. They are the strongest version of SHYU.

Racing for race day. Training for every day.

What is the difference between the heights?

We make SHYUs in three heights: Crew, Quarter and Tab.

Our Crew sits highest above the ankle, giving you more coverage and maximum opportunity to complement your shoes. Quarter sits lower, with the design still clearly visible above the shoe.

Our newly redesigned Tab was introduced in response to runner feedback. It features a more structured, contoured profile that sits on and around the ankle, offering greater comfort and protection from shoe tongue irritation. It also sits slightly higher than our previous Tab, giving it a little more visibility above the shoe while maintaining a low-profile silhouette.

For a visual comparison please click here to see our Height Guide.

Are SHYUs right for me?

Yes. We made a SHYU for every-foot.

What size should I get?

You can find our full size guide here. We offer two or three sizes depending on the product, with the compression and stretch of each SHYU providing a secure, comfortable fit across a range of foot sizes.

How should I look after my SHYUs?

To keep your SHYUs performing at their best for as long as possible:

  • Hand or machine wash below 30°C
  • Never tumble dry
  • Do not use bleach or fabric softener
  • Wash with like colours only

SHYUs are heat-treated to help prevent colour run. However, other garments can transfer colour onto them, so it’s particularly important to keep lights and colours separate when washing.

You may notice a small amount of bobbling before the first wash. This is completely normal and comes from the soft performance yarn we use, as SHYUs are not pre-washed. The yarn settles after washing and any initial bobbling should reduce.

A small amount of natural shrinkage may also occur after the first wash.

I have another question...

Please check out the answers to the most common questions on our FAQ Page

If you still can't find what you're looking for, please do contact us and we'll come back to you as soon as possible.

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