SHYU (pronounced ‘shoo’) is a combination of the words ‘shoe’ and ‘you’. We make performance running socks designed for you and your race days super shoe.

The main difference is their purpose. The ‘racing’ SHYUs have been designed to complement your high performance racing shoe, wheras our ‘traning’ SHYUs are more neutral in colour and are designed to complement any shoe and on any run. Because of this different purpose, you’ll find our ‘racing’ SHYU to be a little lighter with less overt cushioning around the ankle compared to its ‘training’ counterpart.

SHYUs are made from a high-quality performance blend of 97% nylon, and 3% elastane. This ensures they dry quickly, do not absorb moisture, are stretchy and well fitted, remain comfortable, wash well and last much longer than a typical cotton blend sock. 

Yes. We made a SHYU for every-foot.

You can find a copy of our size guide here. We offer two or three sizes depending on the product, and find that the compression and stretchiness of a SHYU sock makes them more accommodating to different sized feet.

We make SHYUs in three heights; half crew, quarter crew and no-show. Our half crew SHYU sits a little above 13cm from the foot, giving you sufficient support whilst maximising the opportunity to complement the shoe.  We recently changed the design of our quarter crew design so the design can be seen just above the ankle when worn with a shoe. Our new no-show cut has all the same great features as the half crew and quarter crew, just less height. It sits at the base of the ankle and is generally not visible when worn with a shoe. 

To ensure they last as long as possible, you should:

• Hand or machine wash < 30º
• Never tumble dry
• Never use bleach
• Not use fabric softner
• Wash with like colours only

There may be a small amount of natural shrinkage after the first wash.

We are based in the U.K. and Australia.

Yes. We love working on custom projects and have made custom SHYUs for various clubs, events and organisations across the world. Please get in touch with us here if you are interested in your own custom SHYU sock. 

Unfortunately we cannot create individual designs and our minimum order quantity is 100 pairs. 

We are constantly releasing new colourways and try to keep up with the major releases as best we can. We can’t do them all, but to drop us a message if there’s something you would like us to make next. 

Please refer to our Shipping and Returns page here.

We currently have retail partners in Australia, the United Kingdom, Indonesia and Malaysia. You can view the list of stockists here.

If you are a retailer interested in a wholesale account with SHYU socks, please reach out to us via this page.

Please refer to our Shipping and Returns page here.

We don’t currently offer an ambassador program, however when that changes we will update this section and include more detail on our Instagram and website.

Right now we do not officially sponsor any athlete. This is something we are looking to address very soon and are exploring the best way to provide the support we think will truly benefit an athlete. 

We do and we don’t. Whilst we don’t have anything official, if you love what we do and think you can add something to a growing organisation, then please do get in touch. We might not have something immediately but we’ll keep you top of mind for when we do.