Five people standing on a track wearing colorful socks and shoes. Athletes on a track wearing colorful running shoes and socks.

New Arrivals

Built for every session & ready for race day.
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Various pairs of socks hanging on a line with greenery in the background Socks hanging on a clothesline with trees in the background

Kick-start your morning

Latte, Magic or Espresso?
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SHOP BY COLLECTION

NEW ARRIVALS

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No plate. No problem. No plate. No problem.

No plate. No problem.

A supertrainer needs a superSHYU

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BUILT TO MOVE CLEANLY THROUGH THE NOISE, THE GRIT, AND THE DEFINING MOMENTS OF RACE DAY.

2026 Men's and Women's Fly Singlet

Designed to capture the surge before the gun. The static in the air. The quiet calibration before everything ignites. This limited-edition collaboration brings together our fastest SHYU with Black Sheep's performance-driven design, engineered as a unified system for the start line. Featherlight. Precise. Built to move through the noise, the grit, and the defining moments of race day.

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Let customers speak for us

from 470 reviews
Love my new socks

Love my new socks , Great quality and some comfy for running

Jason Garrahan
SHYU racing socks - coral | sky | black
Super comfortable and colour matches

Super comfortable and colour matches perfectly

Leah
SHYU racing socks - white | tangerine | red
Best socks ever -

Best socks ever - simple!

rob simmonds
SHYU racing socks - white | grey | black
Fantastic socks

Fantastic socks, would recommend to anybody

Martin Greenwood
SHYU racing socks - ciel | yellow | black
Perfect in every way!

Unlike any running sock I have ever worn - perfect match for my shoes and perfect fit for my feet!

Tom Hicks
SHYU racing socks - crimson | lime | powder
Best running socks out there!

As ever, so comfortable and supportive!

Anonymous
SHYU racing socks - coral | sky | black
Love them!

Great look and super comfortable!

Anonymous
SHYU racing socks - crimson | lime | powder

DESIGNED FOR YOUR FASTEST SUPER SHOE

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