1 6

Racing

perfectly imperfect

perfectly imperfect

$12.00
$0.00 $12.00
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Style white | peach | melon - half crew - MD/LG - wrinkled

Out of stock

Product Information

We all make mistakes. Sometimes we get all excited on the start line and go out too fast in a race, only to pay the price midway through and spend the next half asking ourselves 'why?'. Other times we might wear socks that don't complement our shoes. Same outcome. 

We've made some manufacturing errors that, in all honesty, aren't that bad. However, we pride ourselves on every pair being perfect and so when they're not 100%, there's no way we can sell them at 100%. At the same time we don't think it's ethical to just throw them away when to so many people they will still be completely fine as an extra pair. 

For this reason, we're going to offer them to you as being 'perfectly imperfect'. 

These three colours we applied the reflective logos on the front/back too hot, and it's left them a little wrinkled. Still stick as normal, but just don't look quite the same. The rest of the sock is unaffected, and the colours/sizes are:

white | peach | melon - half crew - MD/LG
white | orange | black - half crew -  MD/LG
white | grey | black - half crew - MD/LG

We then made another slight error with another colourway. The height of them are approx. 1cm longer than normal. The foot size is correct, and to the naked eye you wouldn't probably notice, but to us we knew they weren't right so are also offering these ones too:

white | orange | blue - half crew - SM/MD

As they are perfectly imperfect, they are excluded from our returns policy. 

Taking Care of SHYU

Do not use fabric softener
Do not use fabric softener
Have fun
Have fun
Do not bleach
Do not bleach
Race hard
Race hard
Do not tumble dry
Do not tumble dry
Wash inside out at 30º
Wash inside out at 30º
View full details

Sock Height Guide

  • No-Show

    Our new no-show cut has all the same great features as the half crew and quarter crew, just less height. It sits at the base of the ankle.

  • Quarter Crew

    We recently changed the design of our quarter crew socks so the design can be seen just above the ankle when worn with a shoe.

  • Half Crew

    Sits a little above 13cm from the foot, giving you sufficient support whilst maximising the opportunity to complement the shoe.

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What does SHYU mean?

SHYU (pronounced ‘shoo’) is a combination of the words ‘shoe’ and ‘you’. We make performance running socks designed for you and your race days super shoe.

What is the difference between ‘Racing’ and ‘Training’ SHYUs?

The main difference is their purpose. The ‘racing’ SHYUs have been designed to complement your high performance racing shoe, whereas our ‘training’ SHYUs are more neutral in colour and are designed to complement any shoe and on any run. Because of this different purpose, you’ll find our ‘racing’ SHYU to be a little lighter with less overt cushioning around the ankle compared to its ‘training’ counterpart. 

What are SHYUs made of?

SHYUs are made from a high-quality performance blend of 97% nylon, and 3% elastane. This ensures they dry quickly, do not absorb moisture, are stretchy and well fitted, remain comfortable, wash well and last much longer than a typical cotton blend sock. 

Are SHYUs right for me?

Yes. We made a SHYU for every-foot.

What size should I get?

You can find a copy of our size guide here. We offer two or three sizes depending on the product, and find that the compression and stretchiness of a SHYU sock makes them more accommodating to different sized feet.

What is the difference between the heights?

We make SHYUs in three heights; half crew, quarter crew and no-show. Our half crew SHYU sits a little above 13cm from the foot, giving you sufficient support whilst maximising the opportunity to complement the shoe.  We recently changed the design of our quarter crew design so the design can be seen just above the ankle when worn with a shoe. Our new no-show cut has all the same great features as the half crew and quarter crew, just less height. It sits at the base of the ankle and is generally not visible when worn with a shoe.

How should I look after my SHYUs?

To ensure they last as long as possible, you should:

  • Hand or machine wash < 30º
  • Never tumble dry
  • Never use bleach
  • Not use fabric softner
  • Wash with like colours only

There may be a small amount of natural shrinkage after the first wash.

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    Available for domestic and international orders above £40 / $90 AUD / $70 USD / €70 / equivalent local currency.

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